Apple’s new lofty goal – Selling 100 million iPhones

March 6, 2008

in iphone

So what wasn’t said or promised at Apple’s SDK iPhone launch? Steve Jobs wasn’t bold enough to announce his new target of selling 100 million iPhones and in short order…. 18 months or less.

How can we be sure that Apple has set this new goal?  It’s simple John Doerr at KPCD has decided to create an iFund with the value of $100 million to fund the iPhone developer community. Now do the maths. They want a 10 to 1 return. $100 million represents a bet of $1.00 per user if 100 million iPhones are sold. That seems pretty plausible. That’s only the equivalent of 10 or less ring tones to get a billion dollar return. Is it really so outlandish? Actually it will have to be more.. Apple takes a percentage on sales.

Live coverage of the iPhone Software Roadmap announcement

Jobs says Kleiner Perkins believes in the opportunity to invest in iPhone development -Someone asked: What does the $100 million do for the iPhone community?

KPCB – iFund Initiative

iFund KPCB’s iFund is a $100M investment initiative that will fund market-changing ideas and products that extend the revolutionary new iPhone and iPod touch platform. The iFund is agnostic to size and stage of investment and will invest in companies building applications, services and components. Focus areas include location based services, social networking, mCommerce (including advertising and payments), communication, and entertainment. The iFund will back innovators pursuing transformative, high-impact ideas with an eye towards building independent durable companies atop the iPhone / iPod touch platform.

Next goal? New price point for iPhone? How low can it go?

Personal goal? Apply? — Already registered 😉

{ 0 comments… add one now }

Leave a Comment

{ 1 trackback }

Previous post:

Next post: