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One has to start asking… how much reseach and understanding does Twitter really have of the Indian market for it is about to become their largest… or will withing a short period. So we can expect that in just over a month the other carriers will join Airtel on Twitter.
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Breaking news today in India that AirTel will begin supporting TwitterSMS. That looks good and the cost is ok at 1 rupee. While Airtel talks 100m+ users the great majority aren't texters or tweeters- yet. I really don't get the "exclusive" aspect and in fact independent notification services like boxcar come close to duplicating this service although only on the iPhone over 3G. Still I know of nothing that is really in the way of Vodaphone matching Airtel on this score. Still it is not yet clear what the service "exactly is". I certainly wouldn't want SMS updates from everyone I follow. I'd go nuts in seconds.
I've also felt for a long time that India is the place for Twitter to launch location based tweets. The innovation opportunity just went up dramatically for all sorts of service based tweets.
links for 2009-10-15
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